Professional Experience

I’m responsible for the LATAM Design & UX Practice. I’ve spun up the team from scratch, and in 3 years we’ve become the fastest organic growing Design team within the company. I oversee +35 professionals across the region as we are still actively growing.

I was responsible for developing the UX and CX capabilities at the Buenos Aires office. Working from inside the Strategy team we partnered with the agency’s other service lines to deliver first-class products and services.

Slap was an Idea Lab, a Think Tank, a playground for ideas we spun up among a some friends.

The team managed content updates for MyCokeRewards.com, and for other Coca-Cola brand sites in the US and LATAM. The team was able to process +30 site updates and +10 email campaigns per week.

I was responsible for the Enterprise User Experience team for Avanade’s clients from our offshore delivery center in Buenos Aires. We grew from 3 to +15 members in 2 years, working along HR to interview and recruit specialized profiles with both an eye for code, visuals, and a User Centered mindset.

Dealandia was a Daily Deal aggregator for Argentina, Chile and Perú incubated at Zauber Labs. I was part of it’s first re-design process and worked along the startup’s CEO and Development Team in Agile sprints to produce site features based on usage analytics and business needs.

Espacios Digitales was a digital marketing agency, specialized in traffic generation and affiliate marketing. I designed and developed sites and web apps focused on mass traffic for industries such as travel, holiday rentals, real estate, concert tickets, media and opinion.

Con Vista al Mar is a Boutique User Interface Design studio based in Buenos Aires working with web standards, usability and accessibility for local and overseas clients. I worked along the industry’s top experts as an Interface Designer and began to learn the intricacies of User Experience, Interaction Design, and Cross-Browser Front-End development.

I’ve been working as a Freelance Designer since I was in University.