The team managed content updates for MyCokeRewards.com, The Coca-Cola Company’s customer loyalty program site in the US, and for other Coca-Cola brand sites in the US and LATAM. Updates ranged from simple surprise & delight promotions to complex game mechanics including interactions through social networks.
I helped normalize our process and grow our platform understanding. This made the team stronger and at our peak we were able to process +30 site updates and +10 email campaigns per week.
- Working with the onshore UX team in order to align and articulate consumer expectation with the platform’s technical possibilities.
- Designing and developing new mechanics within the platform.
- Defining time, effort and resource estimations, work metrics, team’s technical growth objectives and review.
- Team trainings and documentation development.