2010 was an Election year in Argentina and internet was not innocent to it. Supporters from both sides were bubbling up in all digital channels. At Espacios digitales we knew we could make something internet traffic would find interesting so we created CompararCandidatos.com
Leveraging a WordPress Multi-Site and some plugins we created a site where we could very easily create new polls as candidates emerged. We created enormous interest, got hacked a couple of times, but we also generated great engagement through the polls and opinionated comments from both sides.
After local elections were over, we repeated the model across other geographies.