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Product Design Lead.

@Wunderman. 2014 — 2016

The team managed content updates for, The Coca-Cola Company’s customer loyalty program site in the US, and for other Coca-Cola brand sites in the US and LATAM. Updates ranged from simple surprise & delight promotions to complex game mechanics including interactions through social networks.

I helped normalize our process and grow our platform understanding. This made the team stronger and at our peak we were able to process +30 site updates and +10 email campaigns per week.


  • Work with the onshore UX team to align and articulate consumer expectation with the platform’s technical possibilities.
  • Designing and developing new mechanics within the platform.
  • Defining time, effort and resource estimations, work metrics, team’s technical growth objectives and review.
  • Developed team trainings and platform documentation.